Global strategic management
著者
書誌事項
Global strategic management
Oxford University Press, c2005
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Global Strategic Management is a core textbook for International and Global Strategy courses, and is suitable as a supplementary text for strategic management or international business courses. This text is the first to offer a truly global, as opposed to multinational, perspective on strategy. It covers both traditional strategic management topics, and new topics, such as corporate social responsibility and new technologies. Global Strategic Management gives the student a thorough understanding of the wide range of theories and research available in this field, while providing both mini-cases and full-length cases of successful global companies from the United States, Europe and emerging economies, such as India. ONLINE RESOURCE CENTRE For lecturers: suggested answers to discussion questions and case questions, PowerPoint slides. For students: links to web sites of interest.
目次
- PART I: INTRODUCTION
- 1. Introduction to Global Strategic Management
- PART II: GLOBAL STRATEGIC ANALYSIS
- 2. Global Business Environment - The External Macro Environment
- 3. Global Business Environment - The Industry Environment
- 4. Corporate Social Responsibility and Stakeholder Analysis
- 5. Analysis on the Internal Environment
- PART III: GLOBAL STRATEGIC DEVELOPMENT
- 6. Managing the Internationalization Process
- 7. International Strategic Alliances: Partnership and Cooperation
- 8. The Subsidiary-level Strategy
- 9. Headquarter-level Strategy
- PART IV: GLOBAL STRATEGIC IMPLEMENTATION
- 10. Global Structures and Designs
- 11. Global Management of Change
- 12. Global Strategic Control
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