Successful charity marketing : meeting need

著者

• Bruce, Ian

書誌事項

Successful charity marketing : meeting need

Ian Bruce

ICSA Publishing with Prentice Hall Europe, 1998

2nd ed

注記

Previous ed.: published in 1994

Bibliography: p. 244-251

Includes index

内容説明・目次

内容説明

Focusing on charity positioning and brand loyalty, which many see as the way forward, this work takes commercial marketing tools and applies them to voluntary organization activities such as service provision, fund raising and pressure group work.

目次

• What is charity marketing?
• classical commercial marketing
• fundamentals of charity marketing approach
• the charity marketing mix
• how to introduce a marketing approach and a merketing reality
• physical goods - welfare goods, publications and profit-goods
• services to beneficiaries
• pressure group activity
• fund-raising
• whole charity marketing - identity and positioning
• marketing - the way the way forward .

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA71778557
• ISBN:
  • 1860720382
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xiii, 261 p.
• 大きさ: 24 cm
• 分類:
  • DC21 : 361.76320688
• 件名:
  • LCSH : Charities -- Great Britain -- Finance -- Management
  • LCSH : Associations, institutions, etc. -- Great Britain -- Finance -- Management