International business
著者
書誌事項
International business
Thomson/South-Western, c2006
3e
大学図書館所蔵 件 / 全3件
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該当する所蔵館はありません
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注記
Includes index
内容説明・目次
内容説明
INTERNATIONAL BUSINESS continues to be the only international business text written specifically for the high school market. Students learn the basic foundations of business within the context of the global economy. This edition includes enhanced coverage of international finance, making it appropriate for use in the National Academy Foundation's International Finance course. With its strong links to history, geography, and cultures around the world, International Business 3E builds a strong cross-curricular component into the course.
目次
1. We Live in a Global Economy. 2. Our Global Economy. 3. Cultural Influences on Global Business. 4. Government and Global Business. 5. Structures of International Business Organizations. 6. Importing, Exporting, and Trade Relations. 7. Foreign Exchange and International Finance. 8. Legal Agreements Around the World. 9. Global Entrepreneurship and Small Business Management. 10. Management Principles in Action. 11. Human Resources Management. 12. International Career Planning. 13. Organized Labor. 14. Information Needs for Global Business Activities. 15. Production Systems for Global Business. 16. Global Marketing and Consumer Behavior. 17. Developing Goods and Services for Global Markets. 18. Global Pricing and Distribution Strategies. 19. Global Promotional Strategies. 20. Global Financial Activities. 21. Managing International Business Risk.
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