Ocean travel and cruising : a cultural analysis
著者
書誌事項
Ocean travel and cruising : a cultural analysis
Haworth Hospitality Press, c2004
- : hard
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注記
Includes bibliographical references (p. 125-126) and index
HTTP:URL=http://www.loc.gov/catdir/toc/ecip043/2003009812.html Information=Table of contents
内容説明・目次
内容説明
A one-of-a-kind analysis of ocean cruising!
In Ocean Travel and Cruising: A Cultural Analysis, noted author Arthur Asa Berger turns his critical eye to the phenomenon of ocean cruising. This academically solid yet reader-friendly book brings a multidisciplinary cultural studies approach to the subject, examining ocean cruising from economic, semiotic, sociological, psychoanalytic, and marketing perspectives, and offering insights not provided by the more traditional sociological approaches to the subject. You'll explore cruise demographics, the relationship between cruising and gender, the sociology of dining on cruise ships, hedonism and pleasure seeking, the compulsion to cruise, consolidation in the industry, the exploitation of workers on cruise ships, and a great deal more.
Here's a section-by-section rundown of what's in store for you and your students in this one-of-a-kind new text:
The Economics of Cruising examines cruise categories, industry consolidation, worker exploitation, and ways that cruise lines make money aside from ticket sales. This section also compares the costs of cruises vs. land-based vacations and fills you in on the typical weekly food and beverage consumption of the Carnival line's complement of ships, which sheds light on how a cruise line can, for a mere $10, provide a food array that would cost a restaurant or hotel $33 to $40.
Signs at SeaThe Semiotics of Cruising provides you with a quick primer on semiotics and then discusses the cruise ship as a sign system and then breaks the system down to its component parts, discussing dining rooms, cabins/staterooms, dress codes, spatiality, luxury signifiers, the perceived elitism of the cruise experience, the role of photography, and more.
A Sociological Analysis of Cruising explores cruise demographics and their meaning, time budgeting on cruises, the sociology of dining, new trends in cruising, and the meaning of gender in relation to ocean cruising.
A particularly intriguing chapter is A Psychoanalytic Interpretation of Cruising. Beginning with a look at the compulsion to cruise, this section explores cruising's relationship with the unconscious, the paradise myth, hedonism and pleasure seeking, the desire for unconditional love, psychological regression, and more.
In Selling Smooth Sailing: Advertising and Marketing Cruises, you'll examine print advertisements from eight major cruise lines, look at what they have in common and what the differences are between the messages each cruise line hopes to convey via the style and content of their ads and brochures.
Cruising (on) the Internet looks at the intersection of the information superhighway with the world of cruising. You'll learn about the cruise lines' own Web sites, travel agency sites, Internet sites designed to rate and review cruises and cruise ships, and more.
Notes from a Cruise Journal shares the author's on-site reflections and impressions of a weeklong cruise from Los Angeles to Puerto Vallarta, Mexico, and back.
Written in accessible, jargon-free language that will appeal to students at all levels, Ocean Travel and Cruising: A Cultural Analysis is the most recent of a very small selection of scholarly studies of ocean cruising available in English. Make it a part of your cultural studies, leisure studies, sociology, travel/tourism/hospitality, popular culture, or American studies course this semester!
目次
Preface: The Joke Is on Me!
Acknowledgments
Chapter 1. The Economics of Cruising
Cruising to Alaska: A Case Study
Cruises Compared to Land Based Vacations
Other Ways Cruise Lines Make Money
Cruise Categories
Consolidation of the Cruise Industry
Exploitation of Workers on Cruise Ships?
Conclusion
Chapter 2. Signs at Sea: The Semiotics of Cruising
A Primer on Semiotics
The Cruise Ship As a Sign System
Cruises and Pilgrimages
Names of Cruise Lines and the Perceived Elitism of the Cruise Experience
Taking Photographs and Using Video Cameras
Conclusion
Chapter 3. Sociological Analysis of Cruising
Cruise Demographics
Gender and Cruising
Carnivalization Theory and Cruising
The Sociology of Dining
Time Budgets and the Busy Life at Sea
New Trends in Cruising
Conclusion
Chapter 4. A Psychoanalytic Interpretation of Cruising
The Compulsion to Cruise
Sea and Psyche
The Paradise Myth and Cruises
Cruise Liners As Floating Utopias
Hedonism and Pleasure Seeking
Cruise Taking As Regression in the Service of the Ego
The Gourmet/Gourmand Problem
Unconditional Love
The Agony of the Choice
Escaping the Boredom of Everyday Life
Behind the Facade: Daily Life of Crew Members
The Ship As a Labyrinth: A Speculative Theory
The Cruise Travel Agent As Fairy Godmother
Conclusion
Chapter 5. Selling Smooth Sailing: Advertising and Marketing Cruises
Interpreting Advertisements
What Can Be Analyzed in a Print Advertisement?
Cruise Advertising in the August 2002 Travel + Leisure Magazine
Commonalties in These Cruise Advertisements
Two Cruise Line Brochure (Catalog) Covers
Conclusion
Chapter 6. Cruising (on) the Internet
Cruising the Internet for Cruises
Categories of Cruise-Related Web Sites
Internet Cruise-Only Travel Agencies
Cruise Line Web Sites
Conclusion
Chapter 7. Notes from a Cruise Journal
References
Index
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