Communication research : asking questions, finding answers
著者
書誌事項
Communication research : asking questions, finding answers
McGraw-Hill, c2001
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注記
Includes bibliographical references (p. 386-398) and indexes
"McGraw-Hill Higher Education"--T.p. verso
内容説明・目次
内容説明
This text covers basic research issues and both quantitative and qualitative approaches to communications research. The guiding principle of the text is that methodological choices are made from one's research questions and hypotheses.
目次
PART I. RESEARCH BASICS 1. Introduction to Research in Communication 2. The Research Process -- Getting Started 3. Introduction to Quantitative Research 4. Introduction to Qualitative Research 5. Research Ethics PART II. THE SPECIFICS OF RESEARCH METHODS 6. Measurement 7. Sampling, Significance Levels, and Hypothesis Testing 8. Quantitative Research Designs 9. Surveys, Questionnaires, and Polls 10. Descriptive Statistics 11. Testing for Differences 12. Testing for Relationships 13. Analyzing Texts 14. Designing Qualitative Research 15. Qualitative Methods PART III. READING AND WRITING RESEARCH REPORTS 16. Reading and Writing the Quantitative Research Report 17. Reading and Writing the Qualitative Research Report Appendix A: All Math and Statistical Formulas Glossary Index At the end of each chapter: Summary Checklist
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