Developing successful sport sponsorship plans
著者
書誌事項
Developing successful sport sponsorship plans
（Sport management library）
Fitness Information Technology, c2005
2nd ed
大学図書館所蔵 件 / 全3件
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注記
First ed., published in 2001
Includes bibliographical references and index
内容説明・目次
内容説明
In this updated edition, internationally renowned sport marketing professor David Stotlar takes you inside some of the most lucrative sport organizations to explain how to build a sponsorship plan that works. Drawing on his marketing experience and an understanding of the sport industry that can only come from an insider, he provides the specific issues to consider, the essential questions to guide your thinking, and the right exercises to help you develop and implement a sponsorship plan that is beneficial to both program and sponsor, including fully updated analyzes of the latest sponsors and athlete endorsements, as well as a new 'Best Practices' section to conclude each chapter. With this latest edition of "Developing Successful Sport Sponsorship Plans", students as well as professionals can use this definitive, well-tested protocol to construct their own successful sponsorship plans.
目次
- Understanding Sport Sponsorship
- Prospecting for Sponsors
- Identifying Sponsor Needs
- Olympic Sponsorship Opportunities
- Individual Athlete Sponsorships
- Financial Implications
- Developing Successful Sport Sponsorship Plans
- Securing Sponsorship Agreements
- Managing Sport Sponsorships.
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