Developing successful sport sponsorship plans
著者
書誌事項
Developing successful sport sponsorship plans
(Sport management library)
Fitness Information Technology, c2005
2nd ed
大学図書館所蔵 全3件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
First ed., published in 2001
Includes bibliographical references and index
内容説明・目次
内容説明
In this updated edition, internationally renowned sport marketing professor David Stotlar takes you inside some of the most lucrative sport organizations to explain how to build a sponsorship plan that works. Drawing on his marketing experience and an understanding of the sport industry that can only come from an insider, he provides the specific issues to consider, the essential questions to guide your thinking, and the right exercises to help you develop and implement a sponsorship plan that is beneficial to both program and sponsor, including fully updated analyzes of the latest sponsors and athlete endorsements, as well as a new 'Best Practices' section to conclude each chapter. With this latest edition of "Developing Successful Sport Sponsorship Plans", students as well as professionals can use this definitive, well-tested protocol to construct their own successful sponsorship plans.
目次
- Understanding Sport Sponsorship
- Prospecting for Sponsors
- Identifying Sponsor Needs
- Olympic Sponsorship Opportunities
- Individual Athlete Sponsorships
- Financial Implications
- Developing Successful Sport Sponsorship Plans
- Securing Sponsorship Agreements
- Managing Sport Sponsorships.
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