Readings in public and nonprofit marketing

Author(s)

• Lovelock, Christopher H.
• Weinberg, Charles B.

Bibliographic Information

Readings in public and nonprofit marketing

Christopher H. Lovelock, Charles B. Weinberg

Scientific Press, c1978

Note

Includes bibliographies

• NCID: BA72025940
• ISBN:
  • 0894260197
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Palo Alto, CA.]
• Pages/Volumes: viii, 304 p.
• Size: 28 cm
• Classification:
  • LCC : HD2741
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Corporations, Nonprofit -- Marketing -- Case studies
  • LCSH : Corporations, Nonprofit -- Marketing -- Addresses, essays, lectures
  • LCSH : Government business enterprises -- Case studies
  • LCSH : Government business enterprises -- Addresses, essays, lectures
  • LCSH : Government publicity -- Case studies
  • LCSH : Government publicity -- Addresses, essays, lectures