Imagination
Author(s)
Bibliographic Information
Imagination
Phaidon, 2003, c2001
Available at 2 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
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  Tochigi
  Gunma
  Saitama
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  Tokyo
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  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
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  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
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  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
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  United States of America
Note
Introduction by Stephen Bayley
First published 2001, reprinted in paperback 2003
Includes index
Description and Table of Contents
Description
The communications and design agency Imagination was founded by Gary Withers in 1978. It now has almost 500 staff, based in London, Hong Kong and New York, who practise a wide range of disciplines, from architecture, interiors, lighting and acoustics to graphics, film and digital media. Often dealing with high-profile theatrical events, Imagination's projects are sophisticated and highly orchestrated.
This book features over 30 projects organized into thematic chapters reflecting their aims: to inform, entertain, inspire, persuade and amaze. Projects include the exhibition 'Dinosaurs' at the Natural History Museum, London (1992), the Talk and Journey zones at the Millennium Dome (1999), The Aurora Centre, Berlin (1998) and the Guinness Storehouse, Dublin (2000).
An introduction by design critic Stephen Bayley assesses the significance of Imagination's approach to communication, while perspectives from Mike Davies of the Richard Rogers Partnership, Sean Perkins of North, architect Lorenzo Apicella, Ian Liddell of Buro Happold and J Mays, Vice President, Design, Ford Motor Company, provide insights into the work and culture of Imagination. An extensive interview with Gary Withers, illustrated with over 350 projects from the course of Imagination's history, further explains the evolution of this unique company.
Table of Contents
- Introduction by Stephen Bayley - Chapter 1, Inform: Journey Zone
- Dinosaurs
- Experience
- Something New
- Ideas to Inform
- Perspective by Sean Perkins - Chapter 2, Entertain: Schiphol Airport
- Tate Modern launch
- Guiness Storehouse
- Sleeping Beauty Castle
- Ideas to Entertain
- Perspective by Ian Liddell - Chapter 3, Inspire: Lloyds' Tercentenary Celebrations
- Aurora Centre
- Imagination HQ
- Talk Zone
- Ideas to Inspire
- Perspective by J Mays - Chapter 4, Persuade: Andersen consulting truck
- Global Autoshow Programme
- Ericsson stands
- Coca-Cola advert
- Ideas to Persuade
- Perspective by Lorenzo Apicella - Chapter 5, Amaze: Portable structures
- Castle Ashby Car launch
- Millennium Central
- VE Day celebrations
- Ideas to Amaze
- Perspective by Mike Davies - Chapter 6, Evolve: Perspective by Gary Withers
- Chronology, 1977-2002 - Index
by "Nielsen BookData"