Corporate globalization : business cultures in Asia and Europe
著者
書誌事項
Corporate globalization : business cultures in Asia and Europe
（Asia-Europe research series）（Business studies）
Marshall Cavendish Academic, 2005
大学図書館所蔵 件 / 全6件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references and index
内容説明・目次
内容説明
This book sets out to examine the question: Are there alternatives to US models of corporate governance for global players? Based on well-grounded concepts of distinct national and regional corporate cultures, created by different patterns of communication, negotiation and organisation, 20 corporate histories - 10 from Asia and 10 from Europe - are reviewed. Among these global players - operating in different sectors, like aviation, telecommunications, electronics, household appliances, steel, automotives, food & beverages, confectionery, retailing, finance, advertising, and branding - the persistence of national corporate cultures clearly emerges. Corporate globalisation will never become uniform. Companies that ignore the strength of national ways of doing and organising their business will do so at their peril. Most strikingly this happens during cross-cultural mergers, which almost inevitably will fail if done in a centralist fashion. Only those companies that are aware and respect the persistent strength of the different national traditions of production, trading and marketing will succeed.
目次
- Contents: A Coming Clash of Business Cultures? Coping with Globalization: Corporate Experiences from Europe and Asia
- SingTel: Connecting Asia and Beyond
- High-tech Toshiba in Drift
- Siemens: Engineering Locomotives, Cellphones and Corporate Culture Change
- Matsushita: Happiness in Appliances
- Hyundai's Flight of Icarus
- The Elusive Mr. Li: Hutchinson Whampoa and the 3G Phones
- On the Wings of British Airways
- Honda Dares to be Different
- Forza Ferrari: The F1 Legend and its Corporate Story
- As Solid as Steel: ThyssenKrupp
- Nestle: A Reliable Cash Cow Feeding the World
- Alltech: Irish Know How in the New World
- Haribo: the King of Jelly Bears
- Chupa Chups: the Lollipop Company
- Corporate Globalization: Business Cultures in Asia and Europe
- Born by Committee: Bailey's
- China's Newest Multinational: Tsingtao Brewery
- Harrods: Making it Big
- Nomura: A Tale of Greed and Money?
- Saatchi & Saatchi: Make, Break, Lost and Found
- The Chinese Nouveau Riches as Movie Moguls: The Stories of Run Run Shaw and Loke Wan Tho
- Hello Kitty: A Silly Cat Earns Lots of Money
- Corporate Sponsorships in Asia and Europe.
「Nielsen BookData」 より
