The impact of electronic mail on business processes : and the relevance of proper English in this context
著者
書誌事項
The impact of electronic mail on business processes : and the relevance of proper English in this context
P. Lang, c2004
- : us
- : [gw]
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注記
Bibliography: p. 237-256
内容説明・目次
内容説明
Based on a variety of methods such as interviews, questionnaires, and corpus-based research, the book investigates the impact of electronic mail on several aspects of organizational behavior. These include, among other fields, e-mail marketing, customer relationship management, and hierarchical structures. Furthermore, the thesis presents research findings which show that diligence - or the lack thereof - can still win - or lose - contracts even in the age of electronic communication. The study deals exclusively with native-speaker communication to exclude any distortions deriving from non-native language problems and inaccuracies. Finally, mainstream e-mail guidelines are examined and compared to the way in which they are handled and perceived in real business life.
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