Business
著者
書誌事項
Business
Pearson/Prentice Hall, c2006
8th ed
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
This best-selling text provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. This eighth edition focuses on the broad range of developments-economic, social, and political-re-shaping some long-established business practices.
目次
I. UNDERSTANDING THE CONTEMPORARY BUSINESS ENVIRONMENT.
1. Understanding the U.S. Business System.
2. Understanding the Environments of Business.
3. Conducting Business Ethically and Responsibly.
4. Understanding Entrepreneurship and New Ventures.
5. Understanding the Global Context of Business.
II. UNDERSTANDING THE DYNAMICS OF MANAGING .
6. Managing the Business Enterprise .
7. Organizing the Business Enterprise .
8. Managing Human Resources and Labor Relations.
9. Motivating and Leading Employees.
III. UNDERSTANDING PRINCIPLES OF MARKETING.
10. Understanding Marketing Processes and Consumer Behavior.
11. Developing and Pricing Products.
12. Distributing Products.
13. Promoting Products.
IV. MANAGING OPERATIONS AND INFORMATION.
14. Producing Goods and Services.
15. Managing for Productivity and Quality.
16. Managing Information Systems and Communication Technology.
17. Understanding Principles of Accounting.
V. UNDERSTANDING FINANCIAL ISSUES .
18. Understanding Money and Banking.
19. Understanding Securities and Investments.
20. Understanding Financial and Risk Management.
Appendix I. Understanding the Legal Context of Business.
Appendix II. Crafting Your Business Plan.
Appendix III. Handling Your Personal Finances.
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