The strategy and tactics of pricing : a guide to profitable decision making

Author(s)

• Nagle, Thomas T.

Bibliographic Information

The strategy and tactics of pricing : a guide to profitable decision making

Thomas T. Nagle

Prentice-Hall, c1987

Note

Includes bibliographies and index

Details

• NCID: BA72139225
• ISBN:
  • 0138515107
• LCCN: 86015081
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xiii, 351 p.
• Size: 24 cm
• Classification:
  • LCC : HF5416.5
  • DC19 : 658.8/16
• Subject Headings:
  • LCSH : Pricing
  • LCSH : Marketing -- Decision making