Managerial economics : theory, applications, and cases
著者
書誌事項
Managerial economics : theory, applications, and cases
W.W. Norton, c2005
6th ed., international student ed
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注記
Other authors: Neil A. Doherty, Keith Weigelt, Edwin Mansfield
Includes bibliographical references and index
内容説明・目次
内容説明
Developed at the Wharton School, this textbook helps MBA students transfer economic principles to the business world, and presents tools for analyzing demand, consumer behavior, production, costs, market structure, pricing, and risk. The final section discusses public regulation, the patent system, foreign trade, and overseas plants. The sixth edit
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