Marketing engineering : computer-assisted marketing analysis and planning

Bibliographic Information

Marketing engineering : computer-assisted marketing analysis and planning

Gary L. Lilien, Arvind Rangaswamy

Trafford, c2004

Revised 2nd ed

Available at  / 7 libraries

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Note

Includes bibliographical references (p. [481]-498) and indexes

"Sponsored by ISBM, Institute for the Study of Business Markets, Penn State Smeal College of Business"

"Educational copy version 2.4"--CD-ROM label

Published on-demand

Later printings do not include CD-ROM

Details

  • NCID
    BA72258235
  • ISBN
    • 9781412022521
  • Country Code
    cn
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Vivtoria
  • Pages/Volumes
    xxiv, 518 p.
  • Size
    26 cm
  • Attached Material
    CD-ROM
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