Marketing engineering : computer-assisted marketing analysis and planning
Author(s)
Bibliographic Information
Marketing engineering : computer-assisted marketing analysis and planning
Trafford, c2004
Revised 2nd ed
Available at / 7 libraries
-
Chiyoda Campus Library, Hitotsubashi University
[main]K6750:721205010009,
[CD-ROM]K6750:72:CD120501001A -
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Note
Includes bibliographical references (p. [481]-498) and indexes
"Sponsored by ISBM, Institute for the Study of Business Markets, Penn State Smeal College of Business"
"Educational copy version 2.4"--CD-ROM label
Published on-demand
Later printings do not include CD-ROM