When sparks fly : harnessing the power of group creativity
著者
書誌事項
When sparks fly : harnessing the power of group creativity
Harvard Business School Press, 2005
- : pbk
大学図書館所蔵 全2件
注記
ncludes index and references (p. [221]-228) and index
"Published by the Harvard Business School Press in hardcover, 1999, in paperback, 2005"--T.p. verso
Subtitle of hardcover edition: igniting creativity in groups
内容説明・目次
内容説明
Where do the best creative ideas come from? Most managers assume that it's the readily identifiable "creative types" that offer the quickest route to out-of-the-box thinking. Yet, say Dorothy Leonard and Walter Swap, most innovations spring from well-led group interactions. The authors sweep aside conventional thinking about creativity and offer proven strategies for stimulating and directing the group dynamics that lie at the heart of innovative thinking. When Sparks Fly outlines and analyzes each step in the creative process and gives practical suggestions for managing teams. According to Fortune, "The insights in the lively book could turbocharge your team (and maybe even your career)."
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