Global marketing and advertising : understanding cultural paradoxes

Author(s)

• Mooij, Marieke K. de
• Hofstede, Geert H.

Bibliographic Information

Global marketing and advertising : understanding cultural paradoxes

Marieke de Mooij ; foreword by Geert Hofstede

Sage, c2005

2nd ed

• : cloth
• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA72339814
• ISBN:
  • 1412914752
  • 1412914760
• LCCN: 2004026086
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Thousand Oaks, Calif.
• Pages/Volumes: xvi, 269 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.127
  • DC22 : 658.8/02
  • NDLC : DH411
• Subject Headings:
  • LCSH : Target marketing -- Cross-cultural studies
  • LCSH : Advertising -- Cross-cultural studies
  • LCSH : Consumer behavior -- Cross-cultural studies