Global marketing and advertising : understanding cultural paradoxes

著者

• Mooij, Marieke K. de
• Hofstede, Geert H.

書誌事項

Global marketing and advertising : understanding cultural paradoxes

Marieke de Mooij ; foreword by Geert Hofstede

Sage, c2005

2nd ed

• : cloth
• : pbk

注記

Includes bibliographical references and index

• NII書誌ID(NCID): BA72339814
• ISBN:
  • 1412914752
  • 1412914760
• LCCN: 2004026086
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Thousand Oaks, Calif.
• ページ数/冊数: xvi, 269 p.
• 大きさ: 26 cm
• 分類:
  • LCC : HF5415.127
  • DC22 : 658.8/02
  • NDLC : DH411
• 件名:
  • LCSH : Target marketing -- Cross-cultural studies
  • LCSH : Advertising -- Cross-cultural studies
  • LCSH : Consumer behavior -- Cross-cultural studies