Persuading people : an introduction to rhetoric
著者
書誌事項
Persuading people : an introduction to rhetoric
Palgrave Macmillan, 2005
2nd ed
- : pbk
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注記
"First published 1992 by Macmillan Press"--T.p. verso
Includes bibliographical references (p. 241-250) and index
内容説明・目次
内容説明
This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills. Now thoroughly revised and expanded, the second edition of this successful text includes: - developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion - extended and updated examples of rhetoric in action - clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice - a new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises.
目次
Acknowledgements Preface Introduction: Rhetoric Defined Personality and Stance Pathos and Emotional Engagement Reason: The Resources of Argument Reason: Choice and Judgement The Persuasive Process The Persuasive Repertoire Practising Persuasion Conclusion Appendix A: More on the Models Appendix B: Further Rhetorical Devices Appendix C: A Finding List for Rhetorical Devices Bibliography Index
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