The power of unfair advantage : how to create it, build it, and use it to maximum effect

著者

• Nesheim, John L.

書誌事項

The power of unfair advantage : how to create it, build it, and use it to maximum effect

John L. Nesheim

Free Press, c2005

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Author John Nesheim begins with a clear model: outsource everything you are not good at, concentrate on those things that can be differentiated, and strive for a unique, consistent difference that cannot be copied. Integrating these maxims with other essential elements, he demonstrates, with dozens of case studies, how to orchestrate unfair advantage through marketing, sales, engineering and operations. Unfair advantage can take many forms. Pager maker RIM rocketed to the top of the mobile wireless email market with Blackberry by employing an unfair advantage that they alone possessed - pager technology and pager infrastructure. Alternately, an unfair advantage can come from a unique relationship with a strategic alliance partner, as when Flextronics pulled Handspring out of a life-threatening crisis. THE POWER OF UNFAIR ADVANTAGE is an essential handbook for every manager who is responsible for introducing a new product or service and every entrepreneur and would-be who plans to start a company.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA72357485
• ISBN:
  • 0743256050
• LCCN: 2005040567
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: viii, 358 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HD62.5
  • DC22 : 658
• 件名:
  • LCSH : New business enterprises -- Management
  • LCSH : Business planning