Nonverbale Kommunikation in der Fernsehwerbung

Author(s)

• Bekmeier, Sigrid

Bibliographic Information

Nonverbale Kommunikation in der Fernsehwerbung

Sigrid Bekmeier

（Konsum und Verhalten, Bd. 22）

Physica-Verlag, c1989

Note

Includes bibliographical references (p. 276-302)

Details

• NCID: BA72364174
• ISBN:
  • 379080438X
• Country Code: gw
• Title Language Code: ger
• Text Language Code: ger
• Place of Publication: Heidelberg
• Pages/Volumes: xviii, 302 p.
• Size: 25 cm
• Classification:
  • LCC : PN1992.6
  • DC20 : 302.23/45
• Subject Headings:
  • LCSH : Television broadcasting -- Social aspects
  • LCSH : Television -- Psychological aspects
  • LCSH : Nonverbal communication
• Parent Bibliography ID:
  • BA01403913