Business communication today
Author(s)
Bibliographic Information
Business communication today
Pearson Prentice Hall, c2005
8th ed
- : international ed
Available at 9 libraries
Note
Includes bibliographical references and indexes
Description and Table of Contents
Description
For courses in Business Communication and Business Writing.
Business Communication Today stands apart from other textbooks in its extensive and thorough use of model documents to assist student learning. Students learn best by examples (do's and don'ts), and business communication is no exception. Students have extensive, heavily annotated model documents in the book, and they are given an opportunity to modify additional model documents online through our "Document Makeover" software.
Table of Contents
I. UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION.
1. Achieving Success Through Effective Business Communication.
2. Communicating in Teams and Mastering Listening and Nonverbal Communication.
3. Communicating Interculturally.
II. APPLYING THE THREE-STEP WRITING PROCESS.
4. Planning Business Messages.
5. Writing Business Messages.
6. Completing Business Messages.
III. WRITING LETTERS, MEMOS, E-MAIL, AND INSTANT MESSAGES.
7. Writing Routine Messages.
8. Writing Negative Messages.
9. Writing Persuasive Messages.
IV. FINDING AND COMMUNICATING INFORMATION.
10. Finding, Evaluating, and Processing Information.
11. Communicating Information Through Visuals.
V. PLANNING, WRITING, AND COMPLETING REPORTS AND PROPOSALS.
12. Planning Reports and Proposals.
13. Writing Reports and Proposals.
14. Completing Reports and Proposals.
VI. DESIGNING AND DELIVERING ORAL PRESENTATIONS.
15. Planning, Writing, and Completing Oral Presentations.
16. Enhancing Presentations with Slides and Transparencies.
VII. WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS.
17. Building Careers and Writing Re'sume's.
18. Applying and Interviewing for Employment.
Appendix I: Format and Layout of Business Documents.
Appendix II: Documentation of Report Sources.
Appendix III: Correction Symbols.
Business Communication Videos with Exercises.
Handbook of Grammar, Mechanics, and Usage.
by "Nielsen BookData"