Research on international service marketing : a state of the art

Author(s)

• Pauwels, Pieter
• Ruyter, Ko de

Bibliographic Information

Research on international service marketing : a state of the art

guest edited by Pieter Pauwels and Ko de Ruyter

（Advances in international marketing : a research annual / editor, S. Tamer Cavusgil, v. 15）

Elsevier JAI, 2005

Note

Includes bibliographical references

Details

• NCID: BA72418910
• ISBN:
  • 0762311851
• Country Code: ne
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Amsterdam ; Oxford ; Tokyo
• Pages/Volumes: ix, 197 p.
• Size: 24 cm
• Classification:
  • DC22 : 658.84
• Subject Headings:
  • LCSH : Export marketing
• Parent Bibliography ID:
  • BA13437967