Strategic management : concepts

著者

書誌事項

Strategic management : concepts

Fred R. David

Pearson/Prentice Hall, c2005

10th ed

大学図書館所蔵 件 / 全6件

この図書・雑誌をさがす

注記

Includes bibliographical references and indexes

内容説明・目次

内容説明

For undergraduate courses in Strategic Management, Strategy, and Business Policy. The tenth edition of Strategic Management is a current, well-written strategic management textbook. Offers a practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation. 46 Experiential Exercises are included.

目次

(NOTE: Each chapter contains Notable Quotes and Objectives, Key Terms, Current Readings, Discussion Questions, and Experiential Exercises.) I. OVERVIEW OF STRATEGIC MANAGEMENT. 1. The Nature of Strategic Management. Cohesion Case: Krispy Kreme Donuts-2004. II. STRATEGY FORMULATION. 2. The Business Mission. 3. The External Assessment. 4. The Internal Assessment. 5. Strategies in Action. 6. Strategy Analysis and Choice. III. STRATEGY IMPLEMENTATION. 7. Implementing Strategies: Management and Operations Issues. 8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues. IV. STRATEGY EVALUATION. 9. Strategy Review, Evaluation, and Control. V. STRATEGIC MANAGEMENT CASE ANALYSIS. How to Prepare and Present a Case Analysis. A Sample Case Analysis for Krispy Kreme Donuts (KKD). Name Index. Subject Index. Company index.

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