Strategic management : concepts
著者
書誌事項
Strategic management : concepts
Pearson/Prentice Hall, c2005
10th ed
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
For undergraduate courses in Strategic Management, Strategy, and Business Policy.
The tenth edition of Strategic Management is a current, well-written strategic management textbook. Offers a practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation. 46 Experiential Exercises are included.
目次
(NOTE: Each chapter contains Notable Quotes and Objectives, Key Terms, Current Readings, Discussion Questions, and Experiential Exercises.) I. OVERVIEW OF STRATEGIC MANAGEMENT.
1. The Nature of Strategic Management.
Cohesion Case: Krispy Kreme Donuts-2004.
II. STRATEGY FORMULATION.
2. The Business Mission.
3. The External Assessment.
4. The Internal Assessment.
5. Strategies in Action.
6. Strategy Analysis and Choice.
III. STRATEGY IMPLEMENTATION.
7. Implementing Strategies: Management and Operations Issues.
8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues.
IV. STRATEGY EVALUATION.
9. Strategy Review, Evaluation, and Control.
V. STRATEGIC MANAGEMENT CASE ANALYSIS.
How to Prepare and Present a Case Analysis.
A Sample Case Analysis for Krispy Kreme Donuts (KKD).
Name Index.
Subject Index.
Company index.
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