Strategic management : cases
著者
書誌事項
Strategic management : cases
Pearson Prentice Hall, c2005
10th ed
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内容説明・目次
内容説明
For undergraduate courses in Strategic Management, and Business Policy.
The tenth edition of Strategic Management is a current textbook with the most up-to-date compilation of cases available. It offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation. 43 cases are included.
目次
CASES.
SERVICE COMPANY CASES.
Telecommunications.
1. Verizon Communications-2004, Melissa Birch.
2. Nextel Communications-2004, Brian Barbour.
Airlines.
3. Southwest Airlines Co.-2004, Amit Shah and Charles R. Sterrett.
4. JetBlue-2004, Lowell Glenn, David Johnson, and Brad Winn.
5. American Airlines-2004, Andrew Graaff.
Internet Companies.
6. E-Trade Group, Inc.-2004, William Doulaveris.
7. E-Bay-2004, Marcelo De Mattos.
8. Amazon.com, Inc.-2004, Carina San-Marina.
Retailers.
9. The Limited Inc.-2004, M. Jill Austin.
10. Wal-Mart Stores, Inc.-2004, Amit Shah.
11. Target Corporation-2004, Henry Beam.
Hotel and Gaming.
12. Mandalay Resort Group-2004, John K. Ross, III, Mike Keeffe, and Bill Middlebrook.
13. Harrah's Entertainment, Inc.-2004, Mary Dittman.
Small For-Profit Businesses.
14. The Quarry, Inc.-2004, Harold Koch.
15. First Reliance Bank-2004, Benjamin Lanier.
16. Bridal Gallery-2004, Carol Cumber, Bianca Ornelas, and Paul Reed.
17. Champions-Hydro Lawn-2004, Joe Kavannaugh, Marilyn Butler, Misty Poissoit, and Leslie Toombs.
Cruise Lines.
18. Carnival Corporation-2004, Mike Keefe, John Ross and Bill Middlebrook.
19. Royal Caribbean Cruises, Ltd.-2004, Robert Stevenson.
Nonprofit Organizations.
20. Central United Methodist Church-2004, Bob Barrett.
21. US Postal Service-2004, Lori Lyerly.
22. American Red Cross-2004, Stephanie Schaller.
23. Classic Car Club of America-2004, Matt Sonfield.
24. Utah Valley State College -2004, Lowell Glenn, David Johnson, and Brad Winn.
25. Audubon Nature Institute-2004, Caroline Fisher.
MANUFACTURING COMPANY CASES.
Transportation.
26. Harley-Davidson, Inc.-2004, Benji Lanier.
27. Winnebago Industries, Inc.-2004, John Marcis.
Cosmetics.
28. Avon Products, Inc.-2004, James Camerius.
29. Revlon, Inc.-2004, Jill Austin.
Food and Beverage.
30. Pilgrim's Pride Corporation-2004, James Harbin.
31. Anheuser Busch-2004, Michelle Ghoens.
Aerospace.
32. Boeing-2004, Carolyn R. Stokes.
33. Lockheed Martin Corporation-2004, Jim Meshaw.
Computers.
34. Apple Computer-2004, Suzanne Harrington.
35. Gateway Computer-2004, Ben Zhang.
Medical.
36. Stryker Corporation-2004, Henry Beam.
37. Biomet, Inc.-2004, Satish Deshpande.
Sporting Goods.
38. Nike, Inc.-2004, Jill Austin.
39. Reebok International, Ltd.-2004, Todd Butler.
40. Calloway Golf -2004, Mark Bube.
Tobacco.
41. UST, Inc.-2004, Marilyn M. Helms.
42. RJR Tobacco Co.-2004, George Weaver.
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