Strategic management : cases

書誌事項

Strategic management : cases

Fred R. David

Pearson Prentice Hall, c2005

10th ed

この図書・雑誌をさがす
内容説明・目次

内容説明

For undergraduate courses in Strategic Management, and Business Policy. The tenth edition of Strategic Management is a current textbook with the most up-to-date compilation of cases available. It offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation. 43 cases are included.

目次

CASES. SERVICE COMPANY CASES. Telecommunications. 1. Verizon Communications-2004, Melissa Birch. 2. Nextel Communications-2004, Brian Barbour. Airlines. 3. Southwest Airlines Co.-2004, Amit Shah and Charles R. Sterrett. 4. JetBlue-2004, Lowell Glenn, David Johnson, and Brad Winn. 5. American Airlines-2004, Andrew Graaff. Internet Companies. 6. E-Trade Group, Inc.-2004, William Doulaveris. 7. E-Bay-2004, Marcelo De Mattos. 8. Amazon.com, Inc.-2004, Carina San-Marina. Retailers. 9. The Limited Inc.-2004, M. Jill Austin. 10. Wal-Mart Stores, Inc.-2004, Amit Shah. 11. Target Corporation-2004, Henry Beam. Hotel and Gaming. 12. Mandalay Resort Group-2004, John K. Ross, III, Mike Keeffe, and Bill Middlebrook. 13. Harrah's Entertainment, Inc.-2004, Mary Dittman. Small For-Profit Businesses. 14. The Quarry, Inc.-2004, Harold Koch. 15. First Reliance Bank-2004, Benjamin Lanier. 16. Bridal Gallery-2004, Carol Cumber, Bianca Ornelas, and Paul Reed. 17. Champions-Hydro Lawn-2004, Joe Kavannaugh, Marilyn Butler, Misty Poissoit, and Leslie Toombs. Cruise Lines. 18. Carnival Corporation-2004, Mike Keefe, John Ross and Bill Middlebrook. 19. Royal Caribbean Cruises, Ltd.-2004, Robert Stevenson. Nonprofit Organizations. 20. Central United Methodist Church-2004, Bob Barrett. 21. US Postal Service-2004, Lori Lyerly. 22. American Red Cross-2004, Stephanie Schaller. 23. Classic Car Club of America-2004, Matt Sonfield. 24. Utah Valley State College -2004, Lowell Glenn, David Johnson, and Brad Winn. 25. Audubon Nature Institute-2004, Caroline Fisher. MANUFACTURING COMPANY CASES. Transportation. 26. Harley-Davidson, Inc.-2004, Benji Lanier. 27. Winnebago Industries, Inc.-2004, John Marcis. Cosmetics. 28. Avon Products, Inc.-2004, James Camerius. 29. Revlon, Inc.-2004, Jill Austin. Food and Beverage. 30. Pilgrim's Pride Corporation-2004, James Harbin. 31. Anheuser Busch-2004, Michelle Ghoens. Aerospace. 32. Boeing-2004, Carolyn R. Stokes. 33. Lockheed Martin Corporation-2004, Jim Meshaw. Computers. 34. Apple Computer-2004, Suzanne Harrington. 35. Gateway Computer-2004, Ben Zhang. Medical. 36. Stryker Corporation-2004, Henry Beam. 37. Biomet, Inc.-2004, Satish Deshpande. Sporting Goods. 38. Nike, Inc.-2004, Jill Austin. 39. Reebok International, Ltd.-2004, Todd Butler. 40. Calloway Golf -2004, Mark Bube. Tobacco. 41. UST, Inc.-2004, Marilyn M. Helms. 42. RJR Tobacco Co.-2004, George Weaver.

「Nielsen BookData」 より

詳細情報
ページトップへ