Hospitality marketing management : student workbook

Author(s)

• Reid, Robert D.
• Bojanic, David C.
• Educational Foundation (National Restaurant Association)
• Professional Management Development Program

Bibliographic Information

Hospitality marketing management : student workbook

John Wiley, c2006

4th ed

Note

"This student workbook is designed to be used with the textbook 'Hospitality marketing management, forth edition', by Robert D. Reid and David C. Bojanic"--T.p. verso

"National Restaurant Association, Educational Foundation"

At head of title: Pro-Mgmt. (Professional Management Development Program)

Details

• NCID: BA72444477
• ISBN:
  • 0471696102
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: x, 101 p.
• Size: 24 cm
• Classification:
  • LCC : TX911.3.M3
  • DC22 : 647.95/068/8
• Subject Headings:
  • LCSH : Hospitality industry -- Marketing
  • LCSH : Food service -- Marketing
  • LCSH : Restaurants -- Marketing