Hospitality marketing management : student workbook

著者

• Reid, Robert D.
• Bojanic, David C.
• Educational Foundation (National Restaurant Association)
• Professional Management Development Program

書誌事項

Hospitality marketing management : student workbook

John Wiley, c2006

4th ed

注記

"This student workbook is designed to be used with the textbook 'Hospitality marketing management, forth edition', by Robert D. Reid and David C. Bojanic"--T.p. verso

"National Restaurant Association, Educational Foundation"

At head of title: Pro-Mgmt. (Professional Management Development Program)

内容説明・目次

内容説明

Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. Includes coverage of tourism marketing Features new material on marketing technology and it's implications in the hospitality industry Offers international coverage Provides new, applications approach to the discipline of marketing

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA72444477
• ISBN:
  • 0471696102
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hoboken, N.J.
• ページ数/冊数: x, 101 p.
• 大きさ: 24 cm
• 分類:
  • LCC : TX911.3.M3
  • DC22 : 647.95/068/8
• 件名:
  • LCSH : Hospitality industry -- Marketing
  • LCSH : Food service -- Marketing
  • LCSH : Restaurants -- Marketing