The corporate eye : photography and the rationalization of American commercial culture, 1884-1929
Author(s)
Bibliographic Information
The corporate eye : photography and the rationalization of American commercial culture, 1884-1929
（Studies in industry and society）
Johns Hopkins University Press, 2005
- : hc
- : pbk
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Note
Includes bibliographical references (p. 297-319) and index
Description and Table of Contents
Description
In the late nineteenth century, corporate managers began to rely on photography for everything from motion studies to employee selection to advertising. This practice gave rise to many features of modern industry familiar to us today: consulting, "scientific" approaches to business practice, illustrated advertising, and the use of applied psychology. In this imaginative study, Elspeth H. Brown examines the intersection of photography as a mass technology with corporate concerns about efficiency in the Progressive period. Discussing, among others, the work of Frederick W. Taylor, Eadweard Muybridge, Frank Gilbreth, and Lewis Hine, Brown explores this intersection through a variety of examples, including racial discrimination in hiring, the problem of photographic realism, and the gendered assumptions at work in the origins of modern marketing. She concludes that the goal uniting the various forms and applications of photographic production in that era was the increased rationalization of the modern economy through a set of interlocking managerial innovations, technologies that sought to redesign not only industrial production but the modern subject as well.
Table of Contents
Acknowledgments
Introduction
1. The Physiognomy of American Labor: Photography and Employee Rationalization
2. Industrial Choreography: Photography and the Standardization of Motion
3. Engineering the Subjective: Lewis W. Hine's Work Portraits and Corporate Paternalism in the 1920s
4. Rationalizing Consumption: Photography and Commercial Illustration
Conclusion
Notes
Selected Bibliography
Index
by "Nielsen BookData"