Termination of price wars : a signaling approach
Author(s)
Bibliographic Information
Termination of price wars : a signaling approach
(Gabler Edition Wissenschaft)
Deutscher Universitäts-Verlag, 2003
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Note
Bibliography: p. 219-240
Description and Table of Contents
Description
Michael Bungert investigates the possibility to terminate (non-beneficial) price wars through appropriate signals and analyzes the effect of different types of signals on the price reaction behaviour of a competitor. He demonstrates that all signal types show a significant effect on the probability of a co-operative price reaction.
Table of Contents
Basic aspects of price wars
Overview of the literature on price wars
General approaches to conflict analysis and termination
Hypotheses on price war termination moves and termination-relevant signals
Data collection and statistical analyses for the price war termination experiment
Results of the experiment
by "Nielsen BookData"