European perspectives in marketing

Author(s)

• Kaynak, Erdener

Bibliographic Information

European perspectives in marketing

Erdener Kaynak, editor

International Business Press, c2004

• : soft cover

Note

"European perspectives in marketing has been co-published simultaneously as Journal of euromarketing, volume 13, numbers 2/3 2004."

Includes bibliographical references and index

Details

• NCID: BA7255565X
• ISBN:
  • 0789025698
• LCCN: 2004009041
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Binghamton, NY
• Pages/Volumes: 164 p.
• Size: 22 cm
• Classification:
  • LCC : HF5415.12.E8
  • DC22 : 658.8/0094
• Subject Headings:
  • LCSH : Marketing -- Europe