The new global brands : managing non-government organizations in the 21st century

Author(s)

• Quelch, John A.
• Laidler-Kylander, Nathalie

Bibliographic Information

The new global brands : managing non-government organizations in the 21st century

John A. Quelch, Nathalie Laidler-Kylander

Thomson/South-Western, c2006

Note

Includes bibliographical references

Details

• NCID: BA72561313
• ISBN:
  • 032432023X
• LCCN: 2004112064
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio
• Pages/Volumes: vi, 324 p.
• Size: 25 cm
• Subject Headings:
  • LCSH : Non-governmental organizations -- Management
  • LCSH : Non-governmental organizations -- Case studies
  • LCSH : Business names