The new global brands : managing non-government organizations in the 21st century

著者

• Quelch, John A.
• Laidler-Kylander, Nathalie

書誌事項

The new global brands : managing non-government organizations in the 21st century

John A. Quelch, Nathalie Laidler-Kylander

Thomson/South-Western, c2006

注記

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BA72561313
• ISBN:
  • 032432023X
• LCCN: 2004112064
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Mason, Ohio
• ページ数/冊数: vi, 324 p.
• 大きさ: 25 cm
• 件名:
  • LCSH : Non-governmental organizations -- Management
  • LCSH : Non-governmental organizations -- Case studies
  • LCSH : Business names