Business marketing : connecting strategy, relationships, and learning

Author(s)

• Dwyer, F. Robert
• Tanner, John F.

Bibliographic Information

Business marketing : connecting strategy, relationships, and learning

F. Robert Dwyer, John F. Tanner, Jr

（Irwin/McGraw-Hill series in marketing）

McGraw-Hill/Irwin, c2006

3rd ed

Note

Includes bibliographical references (p. 652-660) and index

Details

• NCID: BA72622010
• ISBN:
  • 0072865784
• LCCN: 2004058191
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxix, 683 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA34788937