CiNii 図書 - The strategic use of stories in organizational communication and learning

Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this groundbreaking book presents a cutting edge approach to improving organizational communication. Drawing on his extensive experience as an organizational development consultant and group process facilitator, Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.

Part I: Frameworks
1. Introduction
2. A Working Model of Stories
3. Organizational Communication - Broadcasting Signals
4. Case Study - Dreyer's Ice Cream
5. Organizational Learning - Building Bridges
6. Case Studies: DTE Energy & Jeff Bukantz
Part II: Interviews
7. Introduction to the Interviews
8. Interview with Bernice Moore - CTB/McGraw Hill
9. Interview with Robert Kraska - DTE Energy
10. Interview with Sherrie Cornett - Dreyer's Ice Cream
11. Interview with Marty Fischer - Starbucks Coffee
12. Interview with Father Marus - Woodside Priory School
Part III: Competency Map
13. Introduction to the Competency Map
14. The Core
15. Process Ring
16. Interaction Ring
17. Summary
Appendix A: Folk Tale Illustrating Principles of Active Listening

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The strategic use of stories in organizational communication and learning

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