Business essentials
著者
書誌事項
Business essentials
Pearson/Prentice Hall, c2005
5th ed., international ed
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注記
Includes bibliographical references (p. 511-517) and indexes
内容説明・目次
内容説明
For courses in Introduction to Business.
This number-one brief Introduction to Business text continues to provide a solid foundation of the essential topics a beginning business students needs to understand. Including all the functional areas of business, the focus on practical skills, knowing the basics and highlighting important developments in business makes for a brief book but a rich experience.
目次
I. UNDERSTANDING THE CONTEMPORARY BUSINESS ENVIRONMENT.
1. Understanding the U.S. Business Environment.
2. Conducting Business Ethically and Responsibly.
3. Understanding Entrepreneurship and Business Ownership.
4. Understanding the Global Context of Business.
II. UNDERSTANDING THE BUSINESS OF MANAGING.
5. Managing the Business Enterprise.
6. Organizing the Business Enterprise.
7. Managing Operations and Improving Quality.
III. UNDERSTANDING PEOPLE IN ORGANIZATIONS.
8. Managing Human Resources and Labor Relations.
9. Motivating, Satisfying, and Leading Employees.
IV. UNDERSTANDING PRINCIPLES OF MARKETING.
10. Understanding Marketing Processes and Consumer Behavior.
11. Pricing, Distributing, and Promoting Products.
V. MANAGING INFORMATION.
12. Managing Information Systems and Electronic Commerce.
13. Understanding Principles of Accounting.
VI. UNDERSTANDING FINANCIAL ISSUES.
14. Understanding Money and Banking.
15. Understanding Securities and Investments.
Appendix I: Understanding Financial Risk and Risk Management.
Appendix II: Understanding the Legal Context of Business.
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