Media literacy

著者

• Potter, W. James

書誌事項

Media literacy

W. James Potter

Sage, c2005

3rd ed

• : pbk.

注記

Includes bibliographical references (p. 435-455) and index

内容説明・目次

内容説明

Media Literacy helps students develop strong knowledge structures about the media. W James Potter presents a guidebook to the often difficult terrain of the mediated world, presenting a plan of action for students to develop their media literacy and analytical skills. Potter shows how becoming media literate gives students a clearer perspective on the borders between their own world and the simulated media world. Throughout the book, he encourages students to apply the exercises to their own experiences and thus develop skills beyond simple rote learning. Media Literacy, Third Edition enhances the media skills of undergraduate and graduate students studying Media Literacy, Media Content, Media Effects, and Mass Media Communication.

目次

Preface Part I: Foundations Chapter 1: Why Increase Media Literacy? Chapter 2: Defining Media Literacy Chapter 3: The Media Literacy Model Chapter 4: Developing Media Literacy Part II: Knowledge Structures of Media Content Chapter 5: Reality and Media Messages Chapter 6: Entertainment Content Chapter 7: What Is News? Chapter 8: Advertising Part III: Knowledge Structures of Media Industries Chapter 9: Development of the Mass Media Industries Chapter 10: Economic Perspective Chapter 11: Who Owns and Controls the Mass Media? Chapter 12: What Is An Audience? Part IV: Knowledge Structures of Media Effects Chapter 13: Broadening Our Perspective on Media Effects Chapter 14: How Does the Effects Process Work? Chapter 15: Effects on Institutions Part V: Increasing Media Literacy Chapter 16: The Importance of Real-World Knowledge Chapter 17: Personal Strategy for Increasing Media Literacy Chapter 18: Helping Others Increase Media Literacy Part VI: Issues in Media Literacy Chapter 19: Media Influence on Sports Chapter 20: Media Violence Chapter 21: Privacy and Piracy With the Media Appendix A: Profiles of the Mass Media Industries Appendix B: Immediate and Long Term Effects of Media on Individuals Appendix C: Media Literacy Organizations References Index About the Author

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA72705005
• ISBN:
  • 1412909899
• LCCN: 2004024119
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Thousand Oaks, CA
• ページ数/冊数: xii, 467 p.
• 大きさ: 24 cm
• 分類:
  • LCC : P96.M4
  • DC22 : 302.23
• 件名:
  • LCSH : Media literacy