Services marketing

Author(s)

• Woodruffe, Helen

Bibliographic Information

Services marketing

Helen Woodruffe

（Frameworks）

Financial Times Prentice Hall, 1995

Note

"An imprint of Peason Education"

Includes bibliography (p. 299) and index

Details

• NCID: BA72794242
• ISBN:
  • 0273634216
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harlow
• Pages/Volumes: ix, 307 p.
• Size: 24 cm
• Classification:
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Service industries -- Marketing -- Management
• Parent Bibliography ID:
  • BA36867841