Health education and health promotion

著者

• Koelen, Maria A.
• Ban, A. W. van den

書誌事項

Health education and health promotion

Maria A. Koelen, Anne W. van den Ban

Wageningen Academic, 2004

注記

Bibliography: p. 253-270

"Further reading": p. 273-275

Includes index

内容説明・目次

内容説明

This book is a comprehensive resource for theory, research and action in health education and health promotion. The authors describe strategies and actions for health education and health promotion based on theories for understanding, predicting and changing behavioural, social and environmental determinants of health. The book also offers a conceptual framework for planning, evaluation and research and discusses ethical issues in health promotion. Health education and health promotion is addressed to bachelor and masters students, scholars, practitioners, policymakers and change managers. It offers a useful guide for a variety of professional and volunteer organisations and their workers, such as health service managers and environmental health officers, community nurses and dieticians, midwives and paediatricians, dentists, general practitioners, epidemiologists as well as psychologists, sociologists and social workers. This is a useful guide for all those who carry the field close to their heart and who are willing to invest in the promotion of health.

目次

• Acknowledgements 7
• Preface 9
• 1. Introduction 19
• 1.1 Overview of the book 21
• 2. Health, health education, health promotion and health policy 25
• 2.1 Health 26
• 2.2 Health education 30
• 2.3 Health promotion 33
• 2.4 Health policies 37
• 2.4.1 WHO policy 39
• 2.5 Chapter summary 42
• 3. Theoretical background to health behaviour 43
• 3.1 Perception 43
• 3.2 Learning 45
• 3.2.1 The Law of Effect 46
• 3.2.2 Vicarious learning 47
• 3.2.3 Cognitive map 48
• 3.3 Attribution 49
• 3.3.1 Dimensions of information 50
• 3.3.2 Dimensions of causality 51
• 3.4 Attitudes 54
• 3.5 Theory of planned behaviour 55
• 3.5.1 Value of the theory 59
• 3.6 Theories on health behaviour 60
• 3.6.1 The health belief model 60
• 3.6.2 Protection motivation theory 62
• 3.6.3 Value of the models 64
• 3.7 Social influence 65
• 3.7.1 Normative and informational social influence 66
• 3.7.2 Norms 68
• 3.8 Chapter summary 69. 4. Individual and collective change 71
• 4.1 Individual change 71
• 4.1.1 The precaution adoption process model 72
• 4.1.2 The transtheoretical model of behaviour change 73
• 4.1.3 Relation to determinants of behaviour 76
• 4.1.4 Implications of the stage models 77
• 4.2 Collective change 78
• 4.2.1 Diffusion of innovations 79
• 4.2.2 Adopter categories 80
• 4.2.3 Characteristics of innovations 84
• 4.2.4 The diffusion processes 85
• 4.3 Lessons for health education and health promotion 87
• 4.4 Chapter summary 88
• 5. Communication 91
• 5.1 Defining communication 91
• 5.1.1 Symbols and meaning 92
• 5.1.2 Encoding and decoding 93
• 5.1.3 Redefining communication 94
• 5.2 Purposes of communication 95
• 5.2.1 Purposes of health communication 95
• 5.3 Source, message, channel, and receiver 97
• 5.3.1 Source 97
• 5.3.2 Message 98
• 5.3.3 Channel 100
• 5.3.4 Receiver 102
• 5.4 Other factors influencing effective communication 102
• 5.4.1 Selectivity 102
• 5.4.2 Additional problems in effective health communication 106
• 5.5 Chapter summary 107
• 6. Media and methods for health communication 109
• 6.1 Conventional mass media 109
• 6.1.1 Effects of conventional mass media 112
• 6.1.2 Mass media choice by receivers 115
• 6.2 Interpersonal methods 116
• 6.2.1 Dialogue 116
• 6.2.2 Lectures 119
• 6.2.3 Demonstrations 120. 6.2.4 Group methods 120
• 6.2.5 Effects of small group methods 122
• 6.3 Hybrid media 126
• 6.4 Mass media and interpersonal methods in health communication 128
• 6.5 Chapter summary 132
• 7. Community participation and intersectoral collaboration 135
• 7.1 Defining communities 136
• 7.2 Community participation 138
• 7.3 Intersectoral collaboration 138
• 7.4 Empowerment 140
• 7.5 Approaches in community action 141
• 7.6 The 'how' of community action 147
• 7.7 Barriers to collective community action 149
• 7.7.1 Barriers to community participation 149
• 7.7.2 Barriers to intersectoral collaboration 151
• 7.8 Challenges in community action 153
• 7.9 Chapter summary 156
• 8. Designing health education and health promotion 157
• 8.1 Objectives 159
• 8.2 Diagnosis 161
• 8.2.1 Diagnosis of the existing situation 161
• 8.2.2 Diagnosis of behavioural and environmental causes 163
• 8.2.3 Diagnosis of determinants of behavioural and environmental causes 166
• 8.3 Programme development 168
• 8.3.1 Building networks for collective action 169
• 8.3.2 Selection of intervention strategies 170
• 8.3.3 Assessment of resources and organisation 172
• 8.3.4 Formulation of programme plans 174
• 8.3.5 Evaluability assessment 175
• 8.4 Implementation 177
• 8.5 Evaluation 179
• 8.6 Chapter summary 182. 9. Research in health promotion 183
• 9.1 Research typology 184
• 9.1.1 Quantitative and qualitative research 184
• 9.1.2 Research styles 185
• 9.1.3 Research approach 186
• 9.1.4 The need for combined techniques 187
• 9.2 Preliminary and programme development research 188
• 9.3 Monitoring 189
• 9.3.1 Research to monitor the programme 191
• 9.3.2 Research to monitor the processes of participation and collaboration 192
• 9.4 Evaluation research 194
• 9.4.1 Criteria for success 194
• 9.5 Evaluation research in practice 195
• 9.5.1 Threats to internal validity 196
• 9.5.2 Selection of research designs 197
• 9.5.3 Increasing credibility and validity of research in practice 201
• 9.6 Chapter summary 203
• 10. Organisation and management 205
• 10.1 The environment of organisations: an open systems theory 207
• 10.2 Factors influencing the functioning of organisations 209
• 10.3 Networking and communication management 209
• 10.3.1 External communication 209
• 10.3.2 Internal communication 211
• 10.4 Flexibility 213
• 10.5 Leadership 214
• 10.6 The organisation of intersectoral collaboration 215
• 10.6.1 Characteristics of a project organisation 216
• 10.7 Factors influencing the success and sustainability of collective action 219
• 10.8 Chapter summary 223
• 11. Health promotion ethics 225
• 11.1 Culture, norms and values 226
• 11.2 Responsibility 228
• 11.3 Nature of interventions 229
• 11.4 Relationships 231. 11.5 Codes of ethics 232
• 11.6 Chapter summary 234
• Glossary 237
• References 253
• Guide for further reading 273
• Index 277
• About the authors 284.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA72855096
• ISBN:
  • 9076998442
• 出版国コード: ne
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Wageningen
• ページ数/冊数: 285 p.
• 大きさ: 24 cm