Managing customers as investments : the strategic value of customers in the long run

著者

• Gupta, Sunil
• Lehmann, Donald R.

書誌事項

Managing customers as investments : the strategic value of customers in the long run

Sunil Gupta, Donald R. Lehmann

Wharton School Pub., c2005

注記

Includes bibliographical references (p. 187-198) and index

詳細情報

• NII書誌ID(NCID): BA72856441
• ISBN:
  • 0131428950
• LCCN: 2004116044
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Upper Saddle River, N.J.
• ページ数/冊数: xvii, 205 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.55
• 件名:
  • LCSH : Relationship marketing
  • LCSH : Customer relations
  • LCSH : Marketing -- Management