The business of sports : text and cases on strategy and management
著者
書誌事項
The business of sports : text and cases on strategy and management
Thomson/South-Western, c2006
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The business of sports : text & cases on strategy & management
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注記
Includes indexes
内容説明・目次
内容説明
Get the business casebook that scores on all levels! THE BUSINESS OF SPORTS: CASES AND TEXT ON STRATEGY AND MANAGEMENT shows you how off-the-field business interests change the dynamics of play. Cases include: cases on major league soccer, the Boston Red Sox's Fenway Park, the pros and cons of hiring a sports agent, Magic Johnson's endorsement deals and the Women's NBA. And after every case is a discussion section, so you'll know you're learning what you need to know for the test.
目次
- SECTION 1: OVERVIEWS 1.1 The Business of Sports: A Perspective from Stanford 1.2 The Business of Sports: A Perspective from Harvard SECTION 2: LEAGUES 2.1 Basketball, Globalization, and the NBA 2.2 Major League Soccer 1996-1998: Now, Later? Never? 2.3 Launching the New National Rugby League Season: Looking for Sunlight Through Dark Clouds 2.4 CART?s Leadership Challenges: Can It Retain Honda?s Engine Sponsorship? 2.5 Women?s Professional Sports, 2004 2.6 Women?s Professional Basketball and the American Basketball League 2.7 Women?s National Basketball Association (WNBA) 2.8 The American Basketball League: The Last Chapter SECTION 3: CLUBS 3.1 NFL Club Business Management: Assessing Priority Differences Across 3 Clubs 3.2 Colorado Crush and the Arena Football League 3.3 Life As A Minor League CEO: Frank Burke and the Chattanooga Lookouts SECTION 4: PLAYERS/ATHLETES 4.1 A-Rod?s Value-Add: To The Rangers? To The Yankees? 4.2 Sports Agents: Is There a Firm Advantage? 4.3 Magic Johnson: Endorsements ?After??? 4.4 Nike Corporation and Athlete Endorsements 4.5 Can Kobe?s Endorsement Deals Make a Rebound? SECTION 5: COLLEGE SPORTS 5.1 Jeremy Bloom and ?Show Us The Money? 5.2 Marquette and Bucknell Wrestling Program: Were They Pinned by Title IX? 5.3 Notre Dame: What Price Independence? 5.4 San Jose State?s Football Program: Is It The Final Play for the Spartans? SECTION 6: SPORTS MARKETING (1): ADVERTISING, SPONSORSHIPS, AND ENDORSEMENTS 6.1 Nextel?s NASCAR Sponsorship Decision 6.2 ?I lost My Volvo in New Haven?: Tennis Event Sponsorship 6.3 Visa Olympic Sponsorship Marketing 6.4 John Hancock Sports Sponsorship: 1993-2000 and Beyond 6.5 "Tarnished Rings? Olympic Games Sponsorship Issues? SECTION 7: SPORTS MARKETING (2): CLUB MARKETING AND FAN AVIDITY 7.1 Variable Ticket Pricing: Should The Minnesota Twins Catch the Wave? 7.2 The ?Friendly Fenway? Program: The Value of Experience Enhancement 7.3 Red Sox 2004: Times of Change 7.4 Atlanta Falcons (A): Branding/Marketing Challenges for New Ownership 7.5 Atlanta Falcons (B): Ongoing Branding/Marketing Challenges SECTION 8: BROADCASTING, MEDIA AND SPORTS 8.1 The National Hockey League?s New Television Contract for 2004 and Beyond 8.2 Fox Sports and Free-to-Air Broadcast Television 8.3 Yes Network and Cablevision: Will the Yankees Fans Continue to Strike Out? 8.4 The NFL-Network Television Contracts
- 1998-2005 8.5 NBC?s Olympics Broadcast Strategy 8.6 The Women?s Sporting Magazine Market: Is There A Viable Position For a New Startup? SECTION 9: SPORTING STADIUMS AND ARENA 9.1 San Francisco Giants and PacBell/SBC Park 9.2 Dallas Cowboys: Financing a New Stadium SECTION 10: FINANCIAL VALUATION AND PROFITABILITY 10.1 Los Angeles Kings: What Is The Financial Score? 10.2 Liverpool Football Club: What Is Its Current Market Value? 10.3 Liverpool Football Club: Putting Players on the Balance
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