Customer relationship management : a databased approach

著者

• Kumar, V.
• Reinartz, Werner J.

書誌事項

Customer relationship management : a databased approach

V. Kumar, Werner J. Reinartz

John Wiley & Sons, c2006

• : [pbk.]

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA72943003
• ISBN:
  • 9780471271338
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hoboken, N.J.
• ページ数/冊数: xxiv, 323 p.
• 大きさ: 26 cm
• 件名:
  • LCSH : Customer relations -- Management
  • LCSH : Customer relations -- Data processing