Managerial economics and business strategy
著者
書誌事項
Managerial economics and business strategy
（McGraw-Hill international editions）（McGraw-Hill higher education）
McGraw-Hill/Irwin, 2006
5th ed., international ed
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注記
Includes bibliographical references (p. 582-598) and indexes
内容説明・目次
内容説明
Baye's Managerial Economics and Business Strategy has become the best-selling managerial economics textbook. It was the first textbook to blend tools from intermediate microeconomics, game theory, and industrial organization for a managerial economics text. Baye is known for its balanced coverage of traditional and modern topics, and the Fifth Edition continues to offer the diverse managerial economics marketplace a flexible and up-to-date textbook. Baye offers coverage of both the basic concepts of managerial economics as well as frontier research in his chapter on advanced topics. The Fifth Edition also offers a detailed, real-world case study that explains how book theory translates into action in the business world. And the Data CD that comes with each book also contains eight "mini cases" that cover such high-profile businesses as Microsoft, Visa, and Staples.
目次
1The Fundamentals of Managerial Economics2Market Forces: Demand and Supply3Quantitative Demand Analysis4The Theory of Individual Behavior5The Production Process and Costs6The Organization of the Firm7The Nature of Industry8Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets9Basic Oligopoly Models10Game Theory: Inside Oligopoly11Pricing Strategies for Firms with Market Power12The Economics of Information13Advanced Topics in Business Strategy14A Manager's Guide to Government in the Marketplace15Challenges at Time Warner: A Case Study in Business Strategy
「Nielsen BookData」 より
