Persuading Aristotle : the timeless art of persuasion in business, negotiation and the media
著者
書誌事項
Persuading Aristotle : the timeless art of persuasion in business, negotiation and the media
Allen & Unwin, 1998
大学図書館所蔵 全2件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
'When Peter Thompson, master of the broadcasting art, turns his attention to the nuts and bolts of persuasion, the result is precisely what you d expect: lucid, comprehensive and intensely practical.' Hugh Mackay, Author of The Good Listener'As soon as you move one step up from the bottom, your effectiveness depends on your ability to reach others through the spoken and written word.' Peter DruckerIn the information age, where the contest of ideas is paramount, being able to get others to accept your idea is what counts between success and failure. Yet the art of persuasion was refined 2000 years ago in the Lyceum of Ancient Greece. There Aristotle, the master of rhetoric, taught the timeless secrets of ethos, logos and pathos.A modern master of communication, Peter Thompson, rediscovers those secrets and presents them to you in Persuading Aristotle. Principles that you can use day in and day out, every time you face someone who you need to see things your way. Thompson shows you how to draw upon the logic of your argument, your empathy with your audience, your imagination and your credibility, and how to best persuade different types of listeners.Thompson's simple and elegant style, enlightening examples and practical insights will change the way you think about getting your message across>in presentations, negotiations and the media.
You ll be a more confident, strategic persuader, capable of persuading Aristotle himself.'Competence in public speaking is as essential today as it was for the senators, traders and citizens of ancient Greece. Peter Thompson's Persuading Aristotle is highly recommended ' David Griggs, National President National Speakers Association of AustraliaPETER THOMPSON is host of ABC Radio National s breakfast program, and ABC TV s First Wednesday. He has taught communication and negotiation through the Australian Graduate School of Management and to private clients.
目次
1 How persuasion works: What Aristotle taught2 Thinking and organising3 Persuasive language4 How to persuade different personalities5 Step-by-step business presentations6 The astute negotiator7 Dealing with the mediaFurther reading
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