Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising

著者

• Jaffe, Joseph

書誌事項

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising

Joseph Jaffe

（Adweek books）

John Wiley & Sons, c2005

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA73018532
• ISBN:
  • 0471718378
• LCCN: 2005000050
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hoboken, N.J.
• ページ数/冊数: xix, 284 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5822
  • DC22 : 659.1
• 件名:
  • LCSH : Advertising -- Psychological aspects
  • LCSH : Customer relations
  • LCSH : Target marketing
  • LCSH : Advertising -- Technological innovations
  • LCSH : Interactive marketing
  • FREE : Non-traditional advertising
• 親書誌ID:
  • BA41973735