International retailing plans and strategies in Asia
著者
書誌事項
International retailing plans and strategies in Asia
International Business Press, c2004
- : hard cover
並立書誌 全1件
大学図書館所蔵 全4件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
"International retailing plans and strategies in Asia has been co-published simultaneously as Journal of global marketing, volume 18, numbers 1/2 2004"
Includes bibliographical references and index
内容説明・目次
内容説明
Learn the how, when, and why of entering Asian markets
Retailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continent. International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in Asiaas well as factors that helped others succeed. Important concepts for international retailers exploring Asian markets are clearly explained, and the material is particularly relevant to current WTO and UNCTAD debates about the globalization of retail markets. Helpful tables, charts, and illustrations make complex information easy to access and understand.
International Retailing Plans and Strategies in Asia examines:
how foreign investment influences domestic retail systems
how strategies for entering European markets can be adapted and applied to various Asian markets
the important practice of incorporating local cultural values into trading relationships in Asian markets
the investment of Japanese retailers in China and the trend toward internationalization in Asia by Asian retailers
the evolution of foreign investment in Koreawith a look at foreign firms' specific investment strategies
issues of local competition and the need for foreign firms to adapt to local consumer cultures, particularly as analyzed in case studies of Metro Cash and Carry, Toys R Us, and Carrefour
what understanding foreign markets means in terms of adaptation and success for retailers and wholesalers
The material in these pages will help to inform business decisions about how to (and how not to) enter foreign markets and whether or not it is proper for governments to intervene. The chapters in this book, originally presented as papers at a workshop held at Chung-Ang University in Seoul in November 2003, address issues of diversity in international retailing and distribution in Asia. International Retailing Plans and Strategies in Asia is designed to be essential reading for international marketing students, retail researchers, business managers, and policymakers, and to be a useful addition to university business school library collections.
目次
Introduction: International Retailing in Asia (John Dawson and Jung-Hee Lee)
Fairness and Relationship Quality Perceived by Local Suppliers: In Search of Critical Success Factors for International Retailers (SeongMu Suh)
Some Reasons Why Foreign Retailers Have Difficulties in Succeeding in the Japanese Market (Yoshinobu Sato)
The Paradox of Competition in the World of Volatility: An Analysis of the Drivers in the Middle Market of International Fashion Retailing (Nobukazu J Azuma)
New Cultures, New Strategies, New Formats and New Relationships in European Retailing: SomAvailable Spring 2005.e Implications for Asia (John Dawson)
Expansion of Japanese Retailers Overseas (Roy Larke)
The Effects of Liberalization in Retail Markets on Economy and Retail Industry in Korea (Jung-Hee Lee and Sang-Chul Choi)
The Strategic Importance of Retail Investment in Asia and Its Implications for the Metro Group in Asia (Verena Schmekel)
How Does the Global Retailer Localize Its Format?: The Case of Toys R Us and Carrefour in Japan (Jungyim Baek)
The Linkage of Trades in Terms of Wholesale Business Formats in Japanese Distribution Systems (Junji Nishimura)
The Characteristics of the New Retail Competition in Asia and the Research Agenda (Masao Mukoyama)
Index
Reference Notes Included
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