Up close & personal? : customer relationship marketing @ work

Author(s)

• Gamble, Paul R.

Bibliographic Information

Up close & personal? : customer relationship marketing @ work

Paul R. Gamble ... [et al.]

Kogan Page, 2003

2nd ed

Note

Previous ed.: / Paul R. Gamble, Merlin Stone and Neil Woodcock. 1999

Includes bibliographical references (p. 372-376) and index

Details

• NCID: BA73279274
• ISBN:
  • 0749438312
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xii, 382 p.
• Size: 24 cm.
• Attached Material: 1 CD-ROM
• Classification:
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Relationship marketing
  • LCSH : Customer relations -- Management