Beyond branding : how the new values of transparency and integrity are changing the world of brands

Author(s)

• Ind, Nicholas

Bibliographic Information

Beyond branding : how the new values of transparency and integrity are changing the world of brands

edited by Nicholas Ind

Kogan Page, 2005

• : pbk

Note

"First published in Great Britain and the United States in 2003 by Kogan Page Limited. Paperback edition 2005"--T.p. verso

Includes bibliographical references and index

Details

• NCID: BA7329550X
• ISBN:
  • 9780749443993
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xviii, 236 p.
• Size: 24 cm
• Classification:
  • DC22 : 658.827
• Subject Headings:
  • LCSH : Brand name products
  • LCSH : Business names
  • LCSH : Integrity
  • LCSH : Business ethics