Beyond branding : how the new values of transparency and integrity are changing the world of brands
著者
書誌事項
Beyond branding : how the new values of transparency and integrity are changing the world of brands
Kogan Page, 2005
- : pbk
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注記
"First published in Great Britain and the United States in 2003 by Kogan Page Limited. Paperback edition 2005"--T.p. verso
Includes bibliographical references and index
