Media product portfolios : issues in management of multiple products and services

著者

• Picard, Robert G.

書誌事項

Media product portfolios : issues in management of multiple products and services

edited by Robert G. Picard

L. Erlbaum Associates, 2005

注記

Includes bibliographical references and index

• NII書誌ID(NCID): BA73308656
• ISBN:
  • 0805855890
• LCCN: 2005040134
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Mahwah, N.J.
• ページ数/冊数: 266 p.
• 大きさ: 24 cm
• 分類:
  • LCC : P96.M34
  • DC22 : 302.23/068
• 件名:
  • LCSH : Mass media -- Management
  • LCSH : Mass media -- Economic aspects