Strategic dynamics : concepts and cases
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書誌事項
Strategic dynamics : concepts and cases
McGraw-Hill/Irwin, c2006
1st ed.
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注記
Includes index
内容説明・目次
内容説明
Strategic Dynamics: Concepts and Cases, by Burgelman, Grove, and Meza offers unique and valuable insight into strategy making for companies in information technology-driven industries. It is the product of over twelve years of teaching and research based on a unique combination of academic (Stanford's Robert Burgelman) and industry (Intel's Andy Grove) experience. The key themes and conceptual frameworks discussed in this book, along with its case studies and industry notes, provide instructors and students with a more complete viewpoint on the dynamic interactions of companies within industries and between industries than is typically found in books on strategy and technology strategy.
目次
Strategic Dynamics: Concepts and Cases, 1/ePart I: Introduction: Industry Context and Key ThemesEvolution of Information Technology-Driven Industriesa. Introductionb. The Microchip Maturesc. Compounding Confluence - Take I: The Internet and Ecommerced. Compounding Confluence - Take II: Saving or Sinking Softwaree. Convergence or Collision - Take I: Computing Meets Cellular Phone and Consumer Electronicsf. Convergence or Collision - Take II: Do Digits Defeat Pen and Plastic?g. Convergence or Collision - Take III: IP Meets TelephonyThree Key Themesa. Introductionb. Theme I: Strategy and Strategic Dynamicsc. Theme II: Strategy Versus Actiond. Theme III: Industry Change and Corporate Transformatione. ConclusionPart II: The Microchip Matures a. Case 1-1: "Intel Corporation (A): The DRAM Decision"b. Case 1-2: "Intel Corporation in 1999"c. Case 1-3: "Inside Microsoft: The Untold Story of How the Internet Forced Bill Gates to Reverse Course"Part III: Compounding Confluence - Take I: The Internet and Ecommerce a. Case 2-1: "Netscape Communications Corporation in 1997"b. Case 2-2: "AOL: The Emergence of an Internet Media Company"c. Case 2-3: "Amazon.com: Evolution of the e-Tailer"Part IV: Compounding Confluence - Take II: Saving or Sinking Software a. Case 3-1: "BEA Systems, Inc. in 2003: Reaching for the Next Level"b. Case 3-2: "The Open Source Software Challenge in 2001"c. Case 3-3: "MySQL Open Source Database in 2004"Part V: Convergence or Collision - Take I: Computing Meets Cellular Phone and Consumer Electronics a. Case 4-1: "Intel Beyond 2003: Looking for its Third Act"b. Case 4-2: "Nokia Beyond 2003: A Mobile Gatekeeper?"c. Case 4-3: "Samsung Electronics in 2004: Conquering the Wireless Digital World"d. Case 4-4: "The New New HP in 2004 (A): Leading Strategic Integration"e. Case 4-5: "The New New HP in 2004 (B): Winning in the Core Business"Part VI: Convergence or Collision - Take II: Do Digits Defeat Pen and Plastic? a. Case 5-1: "Electronic Arts in 2002"b. Case 5-2: "Disney in a Digital World: Disney in 2001 - Distributing the Mouse"c. Case 5-3: "Disney in a Digital World (D): A Digital Decade?: Disney in 2003 and Beyond"d. Case 5-4: "Universal Music Group in 2003"Part VII: Convergence of Collision - Take III: IP Meets Telephony a. Case 6-1: "The U.S. Telecommunications Industry (B): 1996-1999"b. Case 6-2: "Slouching Toward Broadband: Revisited in 2005"c. Case 6-3: "Hanging Up the (Old) Phone: IP Communications in 2004"
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